Tuesday, April 14, 2009
Their Goal Is Lunatic Customers
I took the Acura in for service last week and got an email today asking me to take a survey about the experience. And, admittedly, they are good. One line in the email struck me as particularly amusing:
Your feedback makes a difference. Our goal is simple, to develop "RAVING" customers who are comfortable referring friends and family to us.
They capitalized AND put in quotes the word "raving." Isn't raving, when in a bolder context, usually reserved for describing crazy people? Like, a "raving lunatic"? Or "Stark, raving mad"? I like to envision completely insane people going into Acura, so pleased with the experience that they've turned into screaming, smiling zombies.
Your feedback makes a difference. Our goal is simple, to develop "RAVING" customers who are comfortable referring friends and family to us.
They capitalized AND put in quotes the word "raving." Isn't raving, when in a bolder context, usually reserved for describing crazy people? Like, a "raving lunatic"? Or "Stark, raving mad"? I like to envision completely insane people going into Acura, so pleased with the experience that they've turned into screaming, smiling zombies.
Labels: Acura dealership, crazy people, surveys
